diff --git a/Makefile b/Makefile
index a4cd356..cbbc23c 100644
--- a/Makefile
+++ b/Makefile
@@ -1,14 +1,19 @@
-DEV_DIST_DIR:=./dist/
-PROD_DIST_DIR:=./proddist/
+DEV_DIST_DIR:=dist
+PROD_DIST_DIR:=proddist
+PROD_REMOTE:=git@gitlab.com:autonomic-cooperative/autonomic-cooperative.gitlab.io.git
+PROD_BRANCH:=production
 
 devserver:
 	@echo "Serving development site from $(DEV_DIST_DIR)"
 	@jekyll serve --watch --incremental --destination $(DEV_DIST_DIR)
+.PHONY: devserver
 
 proddist:
 	@echo "Building production site into $(PROD_DIST_DIR)"
 	@jekyll build --destination $(PROD_DIST_DIR)
+.PHONY: proddist
 
 release:
 	@echo "Pushing $(PROD_DIST_DIR) contents to the upstream production branch"
-	@git subtree push --prefix dist upstream production
+	@git subtree push --prefix $(PROD_DIST_DIR) $(PROD_REMOTE) $(PROD_BRANCH)
+.PHONY: release