diff --git a/Makefile b/Makefile
index ea1900c..c0a09e0 100644
--- a/Makefile
+++ b/Makefile
@@ -11,6 +11,8 @@ devserver:
 release:
 	@echo "Building production site into $(PROD_DIST_DIR)"
 	@jekyll build --destination $(PROD_DIST_DIR)
-	@echo "Pushing $(PROD_DIST_DIR) contents to the upstream production branch"
+	@echo "Resetting existing production branch"
+	@git push $(PROD_REMOTE) $(PROD_BRANCH) --delete
+	@echo "Pushing latest $(PROD_DIST_DIR) contents to the upstream production branch"
 	@git subtree push --prefix $(PROD_DIST_DIR) $(PROD_REMOTE) $(PROD_BRANCH)
 .PHONY: release