diff --git a/README.md b/README.md
index 4326fc9..162e8e5 100644
--- a/README.md
+++ b/README.md
@@ -21,15 +21,35 @@ Please see [CONTRIBUTING.md] for the juicy details.
 
 # Make A New Release
 
-Firstly, you'll need to tag and push the latest HEAD with:
+[Tag a new commit] following [semantic versioning] and send it upstream with:
+
+[Tag a new commit]: https://git-scm.com/book/en/v2/Git-Basics-Tagging
+[semantic versioning]: http://semver.org/
 
 ```bash
-$ git tag -a <YOUR-VERSION-NUMBER> $(git rev-parse HEAD)
+$ COMMIT=$(git rev-parse HEAD)
+$ TAG=6.6.6  # enter your new tag
+$ git tag -a $TAG $COMMIT
 $ git push upstream master --tags
 ```
 
-Then make a release with:
+You can also use the [Gitlab tags UI] for this.
 
-```bash
-$ make release
+[Gitlab tags UI]: https://gitlab.com/autonomic-cooperative/autonomic-cooperative.gitlab.io/tags
+
+Our [deploy] CI stage will push the new site to [the production branch].
+
+[deploy]: https://gitlab.com/autonomic-cooperative/autonomic-cooperative.gitlab.io/blob/d16aec42bd2ddd7449f55d9f06b03499cc660b22/.gitlab-ci.yml#L17
+[the production branch]: https://gitlab.com/autonomic-cooperative/autonomic-cooperative.gitlab.io/tree/production
+
+Watch the [CI/CD pipeline] to see that it builds successfully.
+
+[CI/CD pipeline]: https://gitlab.com/autonomic-cooperative/autonomic-cooperative.gitlab.io/pipelines
+
+Then head over to [fullyautomatedluxuryinfrastructure] and run:
+
+[fullyautomatedluxuryinfrastructure]: https://gitlab.com/autonomic-cooperative/fullyautomatedluxuryinfrastructure
+
+``` bash
+$ ansible-playbook orgs/autonomic/gitlabpages.yml
 ```