diff --git a/Makefile b/Makefile
index deefc22..ea1900c 100644
--- a/Makefile
+++ b/Makefile
@@ -2,7 +2,6 @@ DEV_DIST_DIR:=dist
 PROD_DIST_DIR:=proddist
 PROD_REMOTE:=git@gitlab.com:autonomic-cooperative/autonomic-cooperative.gitlab.io.git
 PROD_BRANCH:=production
-PROD_BASE_URL:=https://autonomic.zone
 
 devserver:
 	@echo "Serving development site from $(DEV_DIST_DIR)"
@@ -11,8 +10,7 @@ devserver:
 
 release:
 	@echo "Building production site into $(PROD_DIST_DIR)"
-	@jekyll build --destination $(PROD_DIST_DIR) --baseurl $(PROD_BASE_URL)
-
+	@jekyll build --destination $(PROD_DIST_DIR)
 	@echo "Pushing $(PROD_DIST_DIR) contents to the upstream production branch"
 	@git subtree push --prefix $(PROD_DIST_DIR) $(PROD_REMOTE) $(PROD_BRANCH)
 .PHONY: release