diff --git a/_coops/fractals.md b/_coops/fractals.md
index 7114e03..184a98d 100644
--- a/_coops/fractals.md
+++ b/_coops/fractals.md
@@ -12,4 +12,10 @@ services:
 - strategy
 ---
 
-Fractals...
+Fractals are a worker’s co-op trying to transform the present to build a different future. We’re building a future where:
+
+- Vulnerable, honest, and caring relationships are the norm in every part of our lives, so people feel safe, are able to meet their needs and desires
+- Power is wielded carefully, consensually, and collaboratively, so people are able to dismantle systems of oppression, advocate for themselves, and take decisive actions
+- Work is focused on creative, meaningful collaboration that supports people’s flourishing and that helps to meet our collective needs as a society
+
+We do this in a variety of disciplines and domains, like research and evaluation, UX and service design, and anti-oppressive facilitation.