diff --git a/README.md b/README.md
index 5bac580..d552fc2 100644
--- a/README.md
+++ b/README.md
@@ -45,7 +45,5 @@ your technology stack.
 It's a [FastAPI](https://fastapi.tiangolo.com/) application.
 
 ```
-$ python3 -m venv .venv && source .venv/bin/activate
-$ pip install -e .
 $ make
 ```
diff --git a/makefile b/makefile
index c6620d2..ee93c4e 100644
--- a/makefile
+++ b/makefile
@@ -2,4 +2,9 @@
 .PHONY: run
 
 run:
-	@uvicorn keycloak_collective_portal:app --reload
+	@if [ ! -d ".venv" ]; then \
+		python3 -m venv .venv && \
+		.venv/bin/pip install -U pip setuptools wheel poetry && \
+		.venv/bin/poetry install --dev; \
+	fi
+	.venv/bin/poetry run uvicorn keycloak_collective_portal:app --reload