diff --git a/README.md b/README.md
index fdbcfa3..f008510 100644
--- a/README.md
+++ b/README.md
@@ -2,22 +2,8 @@
 
 > status: experimental
 
-Deploy a single container.
-
-Because docker swarm refuses to allow end-users to substitute the image name
-with env vars, this app uses an absolutely heinous hack of
-[envsubst](https://www.gnu.org/software/gettext/manual/html_node/envsubst-Invocation.html)'ing
-the compose.file with the incoming env vars.
-
-## Basic usage
-
-1. Set up Docker Swarm and [`abra`]
-2. Deploy [`coop-cloud/traefik`]
-3. `abra app new container --secrets`
-4. `abra app YOURAPPDOMAIN config` - be sure to change `DOMAIN` to something that resolves to
-   your Docker swarm box
-5. `abra app YOURAPPDOMAIN deploy`
-6. Open the configured domain in your browser to finish set-up
-
-[`abra`]: https://git.autonomic.zone/autonomic-cooperative/abra
-[`coop-cloud/traefik`]: https://git.autonomic.zone/coop-cloud/traefik
+Deploy a single container on the swarm. Because docker swarm refuses to allow
+end-users to substitute the image name with env vars dynamically at run-time,
+this configuration uses an absolutely shambolic hack of `envsubst`'ing the
+`compose.yml` file with the incoming env vars from `abra` during the
+deployment.