diff --git a/abra b/abra
index c0ff426..015b58a 100755
--- a/abra
+++ b/abra
@@ -1893,13 +1893,22 @@ sub_recipe_versions() {
 help_recipe_release() {
   echo "abra [options] recipe <recipe> release
 
-(For app maintainers)
+(For recipe maintainers)
 
 Make sure the service labels and git tags for <recipe> are in sync with the
 specified image tags.
 
-Run this after you have (or comrade \`renovate-bot\` has) bumped the version of
-any of the images in <recipe>."
+Run this after you or comrade \`renovate-bot\` have bumped the version of
+any of the images in <recipe>.
+
+OPTIONS
+  --force   Over-write existing tag; use this if you have a git tag for the
+            recipe version already, to make sure labels are in sync.
+
+POWERED BY
+  skopeo inspect docker://image:tag
+  git commit
+  git tag"
 }
 
 sub_recipe_release() {