diff --git a/lib/about.js b/lib/about.js
index 553135c..33900b3 100644
--- a/lib/about.js
+++ b/lib/about.js
@@ -1,31 +1,54 @@
 var pull = require('pull-stream')
 var sort = require('ssb-sort')
 
-function linkDest(val) {
-  return typeof val === 'string' ? val : val && val.link
+function asString(val) {
+  return typeof val === 'string' && val
 }
 
-function reduceAbout(about, msg) {
-  var c = msg.value.content
-  if (!c) return about
-	if (c.name) about.name = c.name.replace(/^@?/, '@')
-	if (c.image) about.image = linkDest(c.image)
-	return about
+function linkDest(val) {
+  return val ? asString(val) || asString(val.link) : null
 }
 
 module.exports = function (sbot, id, cb) {
-  var about = {}
+  var aboutByFeed = {}
   pull(
     sbot.links({
       rel: 'about',
       dest: id,
       values: true,
     }), 
-    pull.collect(function (err, msgs) {
+    pull.drain(function (msg) {
+      var author = msg.value.author
+      var c = msg.value.content
+      if (!c) return
+      var feedAbout = aboutByFeed[author] || (aboutByFeed[author] = {})
+      if (c.name) feedAbout.name = c.name.replace(/^@?/, '@')
+      if (c.image) feedAbout.image = linkDest(c.image)
+    }, function (err) {
       if (err) return cb(err)
-      cb(null, sort(msgs).reduce(reduceAbout, {
-        name: String(id).substr(0, 10) + '…',
-      }))
+      // Use whatever properties have the most counts.
+      // Usually we would want to handle renames for dead feeds and such,
+      // but for ssb-viewer it is mostly public/archival content anyway,
+      // so we'll let the popular name stand.
+      var propValueCounts = {/* prop: {value: count} */}
+      var topValues = {/* prop: value */}
+      var topValueCounts = {/* prop: count */}
+      var about = {}
+      for (var feed in aboutByFeed) {
+        var feedAbout = aboutByFeed[feed]
+        for (var prop in feedAbout) {
+          var value = feedAbout[prop]
+          var valueCounts = propValueCounts[prop] || (propValueCounts[prop] = {})
+          var count = (valueCounts[value] || 0) + 1
+          valueCounts[value] = count
+          if (count > (topValueCounts[prop] || 0)) {
+            topValueCounts[prop] = count
+            topValues[prop] = value
+          }
+        }
+      }
+      if (!topValues.name) topValues.name = String(id).substr(0, 10) + '…'
+      cb(null, topValues)
     })
   )
 }